11 Ways To Fail At Email Marketing

Dylan Boyd of The Email Wars recently wrote an article for eROI.com outlining eleven email marketing campaigns that failed. You can read it here. It’s definitely worth checking out.

Here’s a quick summary of the eleven ways that these email marketing campaigns failed:

1. Sending to an unsubscribed address.
2. Sending an irrelevant email with no way to opt-out of future emails.
3. Asking unsubscribers to opt-in to another unknown list.
4. Swapping lists to send irrelevant emails.
5. Designing an email with no copy.
6. Too much design, not enough functionality.
7. Attacking competitors in your emails.
8. Sloppy personalization.
9. Disguising a marketing message as a transactional message.
10. Letting minor sections of an email take center stage.
11. Hijacking other brands for your email message.