4 Email Elements To Avoid In Your Campaigns
2009 October 1
In a recent “Service In Action” call at Email Yogi, they listed these four messaging must nots:
- No CSS – Try to not cascading stylesheets or CSSs, instead do all of the text formatting inline within the HTML. Some ISPs will strip out CSS code within emails. If you cannot avoid using CSS then try to embed the style within the two body tags and not within the header.
- No Scripting – Avoid using any kind of scripting such as javascript, as most email clients will register javascript as a virus
- “Strong” not “b” – Instead of using the “b” tag for bolding, try “Strong” instead; the “b” tag is commonly used by spammers and many filters have begun to take notice.
- No TBODY – Avoid the use of TBODY tags in your code. Several ISPs look at the use of a TBODY tag as a characteristic of Spam.
The call is also available to download as a podcast.
If you liked this article, you might also like these:
- Do Not Use Javascript In Email
- Avoid Using Spam Triggers In Your Subject Line
- 3 HTML Email Design Tools To Avoid
- Email Marketing Campaign Checklist
- Use Anchor Tags To Organize Long Email Newsletter Content
Thanks for providing the very nice email marketing tips.
You should know one of the Subject line should pertain to the email and be informative enough to encourage the reader to open it whilst not being too long. It should not be in capitals, or contain exclamation marks.
The most important is Provide a plain text as well as an HTML version. Thanks for sharing those nice tips.