4 Types Of Unsubscribe Forms To Avoid

Dennis at Deliverability.com put together a quick list of unsubscribe forms that are not CAN-SPAM 2008 compliant:

1. Clicking a link in an email that leads to a form that asks the recipient to verify their address, then emails instructions on how to ‘change’ or ‘update’ your subscription.
2. Asking for a login or password before proceeding to remove the user.
3. Advertising for your products or services on the unsubscribe form.
4. Using any kind of multiple step or multiple page process to complete the unsubscription.

Obviously, you’re going to want to avoid these types of unsubscribe forms. If you’re currently using a form like one of these, change it as soon as possible so that you can achieve compliance with the CAN-SPAM Act.