5 Things You Should Know When Designing For Email
Designing for email can be dramatically different from designing for the web. These five tips from the Sign-Up-To Blog are good to keep in mind:
1) Use Tables Instead of Divs
“Nested tables form the basis for your layouts, whether you stick with the basic header/body/footer design or go deeper and add sub tables, these will be the building blocks of your email.”
2) Use Inline CSS Instead of Putting CSS In The Head Section
“No CSS declarations in the <head> of your emails. Well you can but most webmail clients like Hotmail strip that straight out, so you should declare your CSS inline.”
3) Javascript, YouTube & Twitter Feeds Don’t Work In Email
“Back in the early days there was no fancy Javascript, no YouTube videos or Twitter feeds, it’s the same in the email world. So sit back with your favourite cuppa and don’t worry about all that fancy stuff, it’s not going to work anyway.”
4) How To Get Forms & Videos Into Your Email
“A clever way to get forms or videos into your campaigns are use screenshots that link to the actual content hosted on your site or on YouTube.”
5) Use Attachments Wisely
“Rather than sending an attachment, much better to host that file on the web and link to it. Not only does this allow you to track who views that file, but attachments often trigger spam filters so you’re more likely to reach the inbox with a link.”
You can read the full article here.
If you liked this article, you might also like these:
- 3 Ways To Include A Video In Email
- 4 Email Elements To Avoid In Your Campaigns
- Do Not Use Javascript In Email
- Use Social Media To Boost Deliverability And Response
- 4 Types Of Unsubscribe Forms To Avoid
