5 Ways To Set A Great Tone In Your Emails

The way that you write things can be as important — if not more important — than the actual words themselves. A recent article on The Messaging Times showed five ways to make sure that the tone of your email is right for your campaign. Here’s a quick summary:

1) If you have bad news to share, make sure your tone stays positive.
Avoid zeroing in on the problem itself and instead focus on how you’re planning to solve the problem. Let your readers know that it won’t happen again. Keep your tone positive and confident.

2) Keep it simple.
Make sure your email is simple and helpful. Resist the urge to include too much information. Focus on your core message and make it easy for your readers to understand.

3) Inspire immediate action.
If your goal is to get people to take an action (click a link, buy something, etc.), don’t waste your time by including peripheral information that can be read by your subscribers later. Use command-based sentences like  ”Get it today” or “Buy now.”

4) Stay gender-neutral.
Unless you know the gender of your audience, stick to a gender-neutral tone. Failing to do so will result in half your audience feeling left out.

5) Match your tone with your brand, products, and services.
If your business relies on consumer trust (banks, attorneys, etc.), it’s probably a good idea to keep your tone more serious. On the other hand, if your business is focused on young people, using a formal tone could backfire. You need to figure out what your tone works best with your subscribers and then deliver it.