8 Things Every Email Marketer Should Know

Loren McDonald at EmailInsider has put together a list of things that email marketers should know if they want to be successful.

Here’s a quick summary:

1) Email Strategy
Knowing how to create a marketing plan that maximizes the effectiveness of your resources.

2) List Building/Acquisition
Knowing how to grow a list through tactics like list rental, POP displays, co-registration, Web site, landing page and form optimization.

3) Email Design
The ability to design specifically for email, which is substantially different from web design.

4) Deliverability
An understanding of how to get your emails delivered, including things like authentication, list hygiene, frequency, relevance, content filtering and adherence to ISP email practices.

5) Copywriting
The ability to write in a way that convinces readers to take action.

6) Database Marketing
An understanding of how to use customer data, segmentation, personalization, and testing.

7) Legal Issues
A working knowledge of your country’s laws regulating commercial email.

8) Email Trends & Best Practices
A desire to keep up with the latest trends in email marketing, which is a dynamic industry.

A more in-depth discussion of each of these points is available at EmailInsider.