9 Benefits Of A Well-Executed Welcome Email

A good welcome message gets your email campaign off on the right foot with new subscribers. Ed Henrich of ClickZ offers these nine benefits that a well-executed welcome email provides:

1. It reminds them that they are opting in.
2. It can be used to confirm subscription details.
3. You have an opportunity to restate your e-mail program’s branding and value proposition.
4. You can reinforce your company’s brand identity.
5. It provides contact information that gives subscribers a way to communicate with you.
6. It’s a vehicle for delivering any promised incentives for subscribing.
7. It can help them find things they may have missed on their first site visit.
8. You can highlight/sell your products.
9. You can push new subscribers back to your site to fill out a profile or preference page.

(Found via The Scrappy Email Marketer)