Use Anchor Tags To Organize Long Email Newsletter Content

There are many organizations who choose to send a monthly email newsletter. There’s nothing wrong with this frequency, but it does tend to lead to an overabundance of newsletter content at times. Even weekly email newsletters can get unwieldy from time to time.

Editing the newsletter down to the essentials should be the first step, but what if you’ve edited it down to the bone and the newsletter is still quite lengthy?

That’s where anchor tags can come in handy. Split your newsletter into sections and build a table of contents. Using anchor tags — which you can recognize by the “#” appended to the URL, ex. www.xyz.com/newsletter.html#bestpart — will help your readers jump to the specific section they want to read.

Without the table of contents and linked anchor tags, your subscribers might skip over your email because it’s too long and/or too difficult to scan for useful information.

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