Avoid Using Spam Triggers In Your Subject Line
2009 July 28
Certain words are more likely to trigger spam filters. While it’s sometimes necessary to use these words, try to substitute in less-spammy words when possible.
A few words that trigger spam filters are free, guarantee, spam, Viagra, sex, your income, subject to credit approval, check or money order, print out and fax, or call now.
You can also look through your spam folder and see what words pop up most often. They are likely to be words you want to avoid.
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