B2B: Consider Restricting Access By Email Address Domain

For business to business email lists that are focused on generating leads, it’s worth looking at restricting access to your list by certain email address domains.

For example, if you notice that 99% of the leads you get from people with hotmail.com addresses are junk, it may be worth blocking those subscribers. That way you no longer have to waste valuable resources on people who have no intention of doing business with you.

This obviously won’t work for business to consumer lists and would in fact be a bad strategy in that situation.

Dylan Boyd at The Email Wars is considering this strategy and is looking for others who may have tried it in the past.