Remove Unsubscribers Within 10 Business Days
2009 July 31
It almost goes without saying, but you should make sure that you are complying with anti-spam laws.
Under the CAN-SPAM Act, you have 10 business days to remove someone from your list after they have decided to unsubscribe. Ideally, you should unsubscribe them immediately.
Even if that’s not possible, you should never wait longer than 10 days. Anti-spam laws are serious business and you don’t want to end up on the wrong side of them.
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