Consider Consumer Inbox Behavior

A recent article released by Internet Retailer offers some insight into how consumers respond to email.

Here are some interesting statistics on how people react to email campaigns:

• 75% of consumers have opted out because an email campaign was irrelevant to them.
• 73% of consumers have opted out because of the high volume of email that was sent to them.
• 59% of consumers spend more than twenty minutes per week on email campaigns that they opted-in to.
• 59% of consumers say that an email campaign has influenced their brand perception.
• 30% of consumers have stopped doing business with a company because of poor email etiquette.
• 55% of opt-in email is deleted by consumers without ever being opened.
• 26% of consumers’ email time is spent reading opt-in emails.