Decide On An Email Frequency And Stick To It

When planning your email campaigns, it’s useful to decide how often you’ll be sending emails and on what schedule (daily, weekly, monthly, etc). Ideally this is something you should decide on early in the process.

Setting a regular schedule and keeping to it lets subscribers know what to expect and they may even grow to anticipate your emails based on the schedule you’ve established. This leads to fewer unsubscribes and fewer spam complaints.

Further Reading