Don’t Overreach With Your Email Content

When readers initially subscribe to your list, they have certain expectations of what they are going to receive from you. These expectations are set by the copy that convinced them to sign up.

Don’t get greedy with your email list and start including content that they didn’t ask for. A good example of why this is a bad idea and how it can happen is on David Meerman Scott’s website.

In the article, he takes a company to task for their poor email marketing tactics. To the company’s credit, a representative reaches out in the comments section. It’s definitely worth checking out.