E-commerce: Don’t Just Send Visitors To The Home Page
2009 July 30
If your email is highlighting a specific product, one of the worst things you can do is just link to the home page. Provide a direct link to the product page instead.
It’s amazing how often companies settle for a home page link when providing a link to the product itself would definitely generate a boost in sales.
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- Use Email Split-Testing To Gain A Competitive Advantage
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- Use Data To Adjust Your Email Content
- Use Free Giveaways To Boost Your Email Marketing Campaigns
- Ask Your Email List To Review Your Products
