10 Ways To Use Email Marketing Grow Your Business

Vertical Response, an email marketing service, recently released a PDF outlining several ways to boost business through your email marketing campaigns. You can find the PDF here and I’ve also outlined some of the information below:

1) Generate Word of Mouth

• Ask customers to spread the word.
• Give people something to talk about.
• Make it easy.
• Make your network work for you.

2) Offer Financial Incentives

• Straight discount
• Package deals
• Shipping deals

3) Create A Buy One, Get One Offer

4) Give A Gift With Purchase or Referral

5) Encourage Customer Loyalty and Repeat Business

• Frequent customer cards
• Avoid the one and done.

6) Launch A Customer Win-Back Campaign

• Send lapsed customers a survey.
• Offer an incentive to come back.

7) Get Personal

• Get to know your frequent clients.
• Thank your customers for their business.
• Check in on your staff.
• Ask for feedback.

8) Offer Discounted Off-Peak Specials

9) Launch A Mini-Service

10) Use Market Research as a B2B Marketing Tool

• Data-driven market research reports as lead-generation offers.
• Survey data steers product and marketing strategy.

You can check out the full version of the PDF here.