Email Marketing Shouldn’t Be Seasonal, Even If Your Business Is
2009 August 12
If your business is seasonal (ski resort, beach gear, etc) it may be tempting to stop sending your subscribers email in the off-season. Bronto Blog points out that this is not a great strategy.
Why?
Because it’s important to keep your email sending frequency consistent. You can dial it back a bit in the off-season, but you don’t want your readers to forget you exist.
Keeping up the relationship with your readers will make it more likely that they stick with you once your business is back in season.
If you liked this article, you might also like these:
- Send A Welcome Message To New Subscribers
- Use Your Most Recognizable Name In The From Line
- 10 Ways To Use Email Marketing Grow Your Business
- 5 Ways To Set A Great Tone In Your Emails
- Remove Unsubscribers Within 10 Business Days
