Email Marketing & Social Media: 4 Things To Consider

Social media is a powerful way to amplify your message across the internet and it’s only going to become more important in the future. SimplyCast put together a list of four things to consider when combining email marketing with social media.

Here’s a quick summary:

1) Decide if your email is shareable.
Some email is interesting enough to share, but it’s possible that some emails that you send will only be of interest to your subscribers. Don’t waste your efforts on those kind of emails.

2) Decide how you want to encourage your subscribers to share.
Simply adding sharing links to your email won’t be enough. Come up with ways to encourage your subscribers to click and share. You may want to consider adding incentives into the mix.

3) Which social sites should you have your subscribers share your content on?
You should figure out which social networks your subscribers use most and then try to highlight those options in your share with your network section. A long list of options can be counterproductive because the most popular networks may get lost in the shuffle.

4) Never stop testing.
Keep testing your emails to see what methods work best for increasing the amount of sharing that your subscribers do.