Email Marketing Typos: 4 Ways To Deal With Them

Typos. They happen to everyone who runs an email marketing campaign at some point. You send out your carefully crafted message only to discover after the fact that you’ve accidently included spelling or grammar errors. Or maybe you threw in an extra word or two.

What is the best way to deal with it? Constant Contact has an article exploring this topic and they mention four ways to cope:

1) Go back and review the mistakes.
Are you sure they’re that serious? Will people even notice? Keep in mind that a typo or two isn’t the end of the world.

2) Hold a typo scavenger hunt contest.
If you made multiple mistakes you can count them up and turn it into a contest for your readers. See who can find them all and the first person to respond with all of them wins a prize.

3) Send an apology email.
Send an email to your subscribers that explains how the errors happened and what you’re going to do to prevent future errors from being included in the campaign.

4) Apologize and ask readers to send in their “big mistake” stories.
Similar to the scavenger hunt idea, you can turn your typos into a contest that reveals your readers stories about times when they made mistakes.

The Constant Contact article closes out with these thoughts:

“Perhaps you’re thinking to yourself that a typo is small issue and it’s better to move on without even acknowledging it. But an error in your email sets a precedent and starts to erode your customers’ trust in you. And additionally, your follow-up email showcases that you are human and reminds your readers that they are human as well. Remember, people buy from people they like and with whom they feel they have something in common.”