Use Your Email Preheader As A Selling Opportunity

While most email marketers include a preheader in their email designs at this point, many businesses aren’t taking full advantage of that part of their email campaigns.

Including the standard “problems viewing this email, click here” message is good for accessibility, but in some ways it’s a wasted opportunity. It’s the first part of your email that subscribers will read and it’s not selling your product or service.

For an example of a preheader that sells, check out this article from This Week In Etail that highlights a recent email from Victoria’s Secret.