Use Free Giveaways To Boost Your Email Marketing Campaigns

Amy Hamilton at Smith-Harmon came up with a list of reasons why giving away something for free can provide a boost to your email marketing campaign that will help you make more money in the long run:

1. Great for Customer Loyalty
I wouldn’t consider unsubscribing knowing I might have another gift coming in the future. I’ll also hesitate to leave an email unread per chance I may be missing another great deal.

2. Helps to Grow Your Subscriber List
Immediately after getting my gift and seeing it wasn’t a scam, I was enticed to encourage others to sign up so they can get their free gift (which I did, of course – who wouldn’t want a free movie?!)

3. Provides Cross Promotion Opportunities
Along the way to getting my free gift, there is the opportunity to cross promote other products and/or get me accustomed to browsing the website.

4. Get People Hooked
Give me a sample of your product, I may just find that I can’t live without it!

She also has examples of three emails that used this strategy.