How To Properly Thank Your Subscribers After An Event
Elena Hekimian at the Blue Sky Factory Blog outlines some things to remember when you’re sending your subscribers a thank you email after an event.
Here are three key points:
1) Make Sure Your Thank You Email Is Timely
While you don’t want to send an email immediately after the event, you also shouldn’t wait until weeks later. Give people some time to let things sink in (at least a day) and then send them the thank you email.
2) Get Feedback From Subscribers
The thank you email is a great time to ask subscribers how you can improve or get them to mention things that they particularly enjoyed. You may be able to get some useful testimonials by simply asking the right questions.
3) Point Them To Additional Resources
Assuming they enjoyed the event, your subscribers will likely never be more primed to receive additional information on the topics covered. Link to further resources on your site to take advantage of their heightened interest.
To see Elena’s take on these three suggestions and more, click through to her article on the Blue Sky Factory Blog
If you liked this article, you might also like these:
- Use Teaser Links To Keep Scrolling To A Minimum
- Improve Deliverability By Following These Six Steps
- Email Marketing Campaign Checklist
- Use Old Blog Posts To Generate Email Newsletter Content
- Establish A Privacy Policy
