3 HTML Email Design Tools To Avoid

Many email marketing novices start out using popular web-design software to design their emails. They’re usually the first choice because people already know how to use them and they help with generating html code automatically.

According to ExactTarget, you may want to avoid these three design tools:

1. Dreamweaver – Works for web pages, but causes issues with emails.
2. Microsoft Frontpage – Same problems as Dreamweaver.
3. Microsoft Word – Using the save as web page function inserts proprietary code that will wreak havoc on your email design.

Instead of these tools, use a simple plain-text editor like NotePad (PC) or TextEdit (Mac). Or if you want more features you can try one of these four ExactTarget favorites:

1. E Text Editor (PC)
2. CoffeeCup (PC)
3. Komodo Edit (PC and Mac)
4. TextMate (Mac)