Improve Deliverability By Following These Six Steps

If your emails don’t get delivered, it doesn’t matter what your emails say — no one will read them anyway — so focusing on deliverability is key. Blue Sky Factory developed a list of six steps to improve your deliverability. Here’s a quick summary:

1) Hire a professional email service provider and work with them to get your emails delivered.
2) To optimize your IP address, send regular emails to a group of active subscribers.
3) Create content that is useful to subscribers and isn’t “spammy.”
4) Use consistent headers and subject lines.
5) Use all the deliverability tools that your email service provider offers.
6) Evaluate the results of your campaign and continue to test.