Improve Email Credibility By Adding Trusted Sources

Email marketing as an industry definitely has its problems with credibility. This is thanks in large part to the efforts of spammers across the globe.

The Retail Email Blog has a good tip to counteract this and boost your campaign’s credibility with your subscribers.

They point out that magazines are a more trusted medium than email and so your campaign credibility will get a boost if you can bring in a magazine brand. The example given was an email sent by Ann Taylor with a testimonial from Oprah magazine.

This strategy will work with any medium that people trust more than email marketing.