Let Your Subscribers Update Their Email Address
Out of date or abandoned email addresses in your list are inevitable, but there are ways to make it less likely to lose a subscriber that way.
Most email marketers include an unsubscribe option in their emails — it’s the law after all. However, many emails fail to include an easy way for subscribers to change their email address or other contact information.
If you don’t make it easy for the subscriber to change their details, they may abandon your list or simply forget that they were subscribed when setting up their new email account.
Including a simple “modify details” link in each email will help ensure that your list won’t end up cluttered with abandoned email addresses and you’ll be able to keep your subscribers even if they switch email accounts.
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