Make Sure Your From Line And Subject Are Clear
2009 July 28
The from line of your email should make it clear who you are. If the subscriber knows you, and knows that they have subscribed to your campaign, they’re less likely to ignore you or blindly unsubscribe.
The subject line of your email is important for grabbing readers’ interest. If your subject line is dull or confusing, people will likely just skip over the email, unsubscribe, or even mark the email as spam.
If you liked this article, you might also like these:
- Test Your Subject Lines
- Follow Up On Spam Complaints
- Avoid The Spam Filter: 9 Subject Line Tips
- Use Your Most Recognizable Name In The From Line
- Avoid Using Spam Triggers In Your Subject Line
