Make Sure Your Emails Are Relevant
2009 August 17
Relevance is a key part of any email marketing campaign — some would even say it’s the key part of any campaign. Loren McDonald at MediaPost’s Email Insider, using feedback from others in the email industry, made a list of what makes an email campaign relevant. Here’s the summary:
Send your email at the right time. It has to be:
- Wanted.
- Trusted and recognized.
- Expected.
- Delivered.
- Timely.
- Surprising.
Use the right message in your campaigns. The message should be:
- Usable.
- Personalized.
- Differentiated.
- Valued.
- Humanized.
Read more on each of the points above at the Email Insider website.
