Make Sure Your Landing Page Is Useful To Subscribers
2009 August 6
The Retail Email Blog has a good example of what not to do with the landing page that you’re sending your subscribers to.
Getting readers to click through to a page on your website can be a difficult task in itself. But even if your email design leads to a huge number of subscribers clicking through to your site, it won’t matter if your landing page doesn’t provide them any value.
Just like your email, your landing page should give visitors a clear idea of what to do next. Failing to do so will always lead to poor results for your campaign.
If you liked this article, you might also like these:
- Match Your Email Design With The Landing Page
- 6 Tips For Effective Unsubscribe Forms
- 8 Tips For Including Video In Email
- E-commerce: Don’t Just Send Visitors To The Home Page
- Email Marketing Campaign Checklist
