Marketing Emails: 20% Never Reach The Inbox

Despite the industry’s best efforts, the reality is that not all emails make it to your subscribers’ inboxes. According to a study conducted by ReturnPath, 20% of marketing emails fail to be delivered.

However, as ReturnPath’s Stephanie Miller points out, there’s no reason why you can’t do better than average:

“The good news is that averages can be beat.  Respect your subscribers, curb your frequency, target and customize, keep your list clean, authenticate, process bounces correctly and maintain a solid infrastructure.  You will lower complaints and improve your inbox reach.  When you reach the inbox, you can earn a response and revenue.”