Only Collect Data That You Will Use

A recent study by ReturnPath showed that 85% of email marketers in the United Kingdom were collecting personal data and then not using it.

Because the collection of personal data is a huge barrier to getting people to sign up for your email list it makes no sense to collect more data than is absolutely necessary. And if you do collect data, make sure you actually put it to use.

Statistic found via Denise Cox’s Blog.