Use Paid Search To Build Your List
2009 July 30
Using paid search (Google Adwords, etc) to build your list is an underrated strategy for attracting subscribers. If you have the budget to use this tactic, it’s likely to be worth your money.
Using paid search to build your email list has a couple perks:
- It allows you to fine-tune your SEO strategy. You can find out which keywords and phrases attract the most subscribers.
- You can send people to specific landing pages, which allows you to segment them by demographics or interests.
You can read more on this topic here.
If you liked this article, you might also like these:
- Get Your Subscribers To Segment Themselves
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- 2 Great Email Marketing Checklists
- Reverse Best Practices To Revive Your List
