Keep Your Emails Printable By Avoiding Reverse Type
2009 August 2
The Retail Email Blog has a good example of how practical considerations can sometimes be overlooked in email design.
In a recent Bed, Bath, & Beyond email, they included a link to back-to-school checklist for subscribers to print out. However, they decided to you use reverse type (white text on a black background) in their design. Because of the large amount of ink it will take to print the list, many readers may decide to skip it. This obviously lessens the impact of the email.
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