Respect Your Subscribers

Respect for subscribers is the foundation of every successful email marketing campaign.

A good rule to keep in mind is to ask yourself if you would treat your subscribers the same way in person as you treat them in your campaign. You wouldn’t try to sell them something or ask them for a favor everyday if you had to look them in the eye, so don’t do it in your email campaigns.

The reality is that you need your subscribers’ trust and respect to keep your campaign afloat. Don’t take it for granted.

Andrew Kordek at Deliverability.com recently wrote about this topic:

Respecting your subscribers goes a lot farther than just send frequency.   You respect them in many other ways including:

Respecting their privacy.

Respecting their choice.

Respecting the fact that they once took the time to register for your email.

Respect that they are intelligent human beings who support your program.

Respect that if you give respect…you will get it in return. [...]

Respect should be the number one goal/challenge put forth to email marketers for the remainder of 2009.  In fact it should have been in 2008 and should be number one in 2010 and beyond.