Set Up A Schedule To Review Your Triggered Messages

Triggered messages, which are emails that are sent automatically when a person takes an action on your website (like signing up for your email list), are often forgotten about after they’re initially created. This is a common mistake that can lead to issues down the road.

By setting up a schedule to review your triggered messsages, you can avoid embarrassing errors like the one spotted by Darrah MacLean at Smith-Harmon. The hotel that she was staying at failed to update their triggered message with the name of the new manager of the hotel and instead sent an email including the name of a former manager.

It’s small things like this that can make or break an email campaign. Errors diminish trust, so attention to detail is important. Set up a schedule (once a month, once a quarter, etc.) and make sure your triggered messages are saying what you expect them to say.