Use Social Media To Boost Deliverability And Response

Integrating social media and email marketing can be difficult, but it’s worth the effort. In a recent article, Stephanie Miller at Return Path offered seven tips for improving your deliverability and response rate by using social media.

Here’s a quick summary:

1) Match the content to the medium.
Content doesn’t work equally well across all mediums, choose your medium wisely.

2) Make it easy to share.
Include prominent share with your network links that are well-integrated.

3) Host your own social community.
Invite conversation among subscribers and use the content to fuel future discussions.

4) Tie it back to email.
Put opt-in forms for your email list on all your social media accounts.

5) Offer choice.
Let people mix and match your social media and email offerings as much as possible.

6) Celebrate your listening skills.
Listen to your subscribers and let them know that you’re committed to doing it.

7) Participate.
Engage people on all your social accounts and participate in the community that you’re building.