Solutions To 4 Common Email Marketing Problems

Jeanniey Mullen of ClickZ put together an excellent list of email marketing tips broken down by four common problems that many email marketers face. Her tips are summarized below.

Problem 1: The results of email marketing campaigns aren’t justifying the cost of running them.

• Pare down your list so that you’re only sending to your most active subscribers.
• Change your copy from hard-sell to soft-sell, or vice-versa. Switch it up.
• Make your emails more social and track the results.

Problem 2: A large percentage of your list is unresponsive.

• Send a simple text-only email that asks your subscribers for feedback.
• Use your website to entice people to read and/or subscribe to your email list.
• Install retargeting campaigns around Yahoo inboxes.

Problem 3: You’re in ecommerce and your customers are not placing enough products in their shopping carts.

• Add a promotional link at the bottom of customer service emails.
• Add a coupon code or opt-in link to your confirmation emails.
• Send a short survey to remind subscribers that you exist.

Problem 4: You’re having trouble growing your email list.

• Add in opt-in link to any print campaigns that you’re running.
• Partner with another company to run a giveaway or contest.
• Enlist your most active subscribers to spread the word.