Stagger Big Campaigns To Prevent Website Overload
2009 August 6
If you’re running a large email campaign and you expect a lot of click-throughs to your site, you may not want to hammer your website all at once.
It’s a nice problem to have though!
Email Garage points out that a good way to avoid overloading your website is to split your campaign into multiple segments (e.g. splitting 100,000 email addresses into four groups of 25,000) and gradually release them over time.
This will allow you the flexibility to protect your website from overloading with new visitors.
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