What Is The Standard Email Width?

2009 August 11

With all the different screen sizes and resolutions out there, it can be difficult to decide on the right width for your emails.

Luckily, Amy Hamilton at Smith-Harmon has done some research on this topic. She surveyed 47 popular retailers and asked for their standard email width.

The industry standard for email width of promotional emails was:
Between 600px and 650px.

The industry standard for email width of content-heavy emails (newsletters, etc.) was:
Between 650px and 700px.

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2 Responses leave one →
  1. 2011 January 14

    Perfect! I was looking for this answer and stumbled upon this site. Thanks for for sharing the research Amy Hamilton conducted. Very useful.

  2. 2011 September 12

    Great ! I am looking for the ans. & Now I got it. Thanx !!!!!

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