Test Your Subject Lines

The subject line of your email is extremely important. It can have a huge impact on your open rate and even your spam complaint numbers. Testing different subject lines to see which gets you the best result can give you a competitive advantage in your email marketing campaigns.

Jordan at EmailMoxie.com recently put together a very thorough, informative article on the topic of subject line testing. Among other things, it covers:

• Subject line do’s & don’ts.
• Sample subject line test scenarios.
• The results of MailChimp’s 40 million email subject line study.
• A simple rule to follow when writing subject lines.

You can read it here.