Test Your Subject Lines
2009 September 3
The subject line of your email is extremely important. It can have a huge impact on your open rate and even your spam complaint numbers. Testing different subject lines to see which gets you the best result can give you a competitive advantage in your email marketing campaigns.
Jordan at EmailMoxie.com recently put together a very thorough, informative article on the topic of subject line testing. Among other things, it covers:
- Subject line do’s & don’ts.
- Sample subject line test scenarios.
- The results of MailChimp’s 40 million email subject line study.
- A simple rule to follow when writing subject lines.
You can read it here.
