6 Tips For Effective Unsubscribe Forms
2009 August 6
Bronto Blog recently conducted a poll that asked their users to vote on the best unsubscribe form of the five options provided.
The feedback from this poll inspired Kelly Lorenz of Bronto Blog to come up with these six tips for effective unsubscribe forms:
- Make the unsubscribe language clear, concise and user-friendly.
- Allow the subscriber to unsubscribe in one click and manage their user preferences in one place.
- Set explicit expectations around next steps: How long will it take to confirm my unsubscribe? & Will I be receiving any additional email from you?, etc.
- Promote benefits of signing up for other newsletters as a cross-sell opportunity.
- Provide opt-down opportunities around frequency and subscriptions.
- Periodically evaluate the landing page to optimize the user experience and increase the opportunity to keep subscribers.
If you liked this article, you might also like these:
- 9 Benefits Of A Well-Executed Welcome Email
- 4 Types Of Unsubscribe Forms To Avoid
- Use Free Giveaways To Boost Your Email Marketing Campaigns
- Why Double Opt-In Is Worth The Hassle
- Establish A Privacy Policy
