8 Tips For Including Video In Email

Including a video in email campaigns is gaining popularity as technology and standards advance. Mark Brownlow at Email Marketing Reports asked five video experts to offer advice on how to use video in email to its full potential. Here’s a quick summary:

1. Use video as a way to get readers to follow through on a call to action. Don’t lose focus on that objective.
2. Include a call to action near the video. Make sure your copy pushes readers toward the call to action by striking the right balance between your copy, images, and the video. This is true for both your email and your landing page.
3. Don’t forget to track your results using video analytics.
4. Keep your video short and make sure that the video player stands out.
5. Don’t disguise the video link. If you’re using a screenshot, make it clear to readers that clicking on it will take them to a video.
6. Many email clients block images, so it’s not exactly a remote possibility that your video will not work the way you . Plan ahead so that your email still works even if the video section doesn’t.
7. Test your options. Choose the video that balances your cost and performance.
8. Watch out for high video production costs and bandwidth charges.

Each of the points above is discussed much more in-depth at the Email Marketing Reports website. Check it out.

Also, you may be interested in reading this article: 3 Ways To Include Video In Email.