Use Data To Adjust Your Email Content
2009 July 28
Many email service providers provide extensive tracking data. This data includes how many bounces, unsubscribes, opens, and clicks each email generates.
Use this data to adjust the content of your emails. If you notice a particular topic or style is generating substantially more opens and clicks, consider focusing more on that type of content.
On the opposite end, if certain topics generate more unsubscribes and spam complaints than usual, consider de-emphasizing those topics.
If you liked this article, you might also like these:
- Follow Up On Spam Complaints
- Only Collect Data That You Will Use
- Decide On An Email Frequency And Stick To It
- Don’t Always Be Selling
- 8 Things Every Email Marketer Should Know
