Use Old Blog Posts To Generate Email Newsletter Content
2009 August 17
If you have a blog or website that supplements your email marketing campaigns, you can use it to your advantage by reusing older content as new content for your email newsletter subscribers.
It’s important to figure out how much the readership of your blog and email newsletter overlaps, because people often don’t want to read articles more than once. You can avoid this problem by reconfiguring the blog article for your email newsletter and by adding in some new material around the old blog post.
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