Use Subscriber Surveys To Trim Your Email List

The quality of your email list is important. The more targeted your list is, the more happy your subscribers will be. And ultimately it’s better to have 1,000 happy subscribers than it is to have 5,000 subscribers who may or may not find your content useful.

Jake at Succeed At Email Marketing outlines a strategy that uses subscriber satisfaction surveys to make sure that you’re creating the kind of content that your subscribers are looking for.

This strategy will lead to a smaller list, but a more-targeted one. One that costs less money, but has a higher conversion rate.

Here’s how to get started:

The sole purpose of your customer satisfaction surveys shouldn’t be to reduce list size, that’s more like a side mission. The main objective of course is to diagnose your campaigns to spot weaknesses and problems, and to get the pulse of your prospects and customers to see what they are really interested in.

At the top of your survey, include a link to unsubscribe, or ask if they would like to stop receiving communications from you, at which point you could manually remove them from your list. Then work your way into the meat of the survey. After all of the questions have been asked, again ask if they would like to continue receiving your communications. Include a text box after a no answer to give people a chance to say why.

Now in addition to utilizing Internet survey software to improve the effectiveness of your campaigns, you should have also leaned yourself out a bit. When you’re on the fence between two different costing areas, in some cases a list of 499 names gets one fee structure and 500 names gets another, you can instantly reduce your costs without any negative consequences.

If you send out customer satisfaction surveys once every six months or so, you’ll be continually able to weak out some of the worthless names on your list, keeping costs down, eliminating overhead and improving your efforts in the process.

You can the full article here.