Use A Valid Reply-To Email Address
2009 August 21
While it can be annoying to receive multiple automated responses (out of office replies, etc) every time that you send out an email campaign, it’s still worth using a valid reply-to email address in your campaigns.
If you don’t use a valid email address, you’re missing out an easy way to interact with your subscribers. And if there’s not an open line of communication between you and your subscribers you’re throwing away a source of valuable feedback on your email campaigns.
If you liked this article, you might also like these:
- Test Your Subject Lines
- Email Marketing: Dedicated IP Address Vs Shared IP Address
- Let Your Subscribers Update Their Email Address
- How To Find Out If An Email Address Is Valid
- Make Sure Your From Line And Subject Are Clear
A valid reply-to email address is also required by CAN-SPAM.