Don’t Wait Too Long To Communicate With New Subscribers
2009 August 19
If you sign up a new subscriber, you should establish communication with them as soon as possible. If you wait too long, the subscriber may forget about you and treat your eventual email campaign as spam.
Here’s a key statistic from Marketing Sherpa (found via Constant Contact):
“Not communicating within the first 60 days of signup increases your chances of being labeled as SPAM by over 50%.”
Sending a welcome message is a good way to avoid this problem.
If you liked this article, you might also like these:
- Send A Welcome Message To New Subscribers
- Remove Unsubscribers Within 10 Business Days
- 14 Questions To Ask Before You Send An Email Campaign
- Let Your Subscribers Update Their Email Address
- Email Marketing Typos: 4 Ways To Deal With Them
